While
it’s undeniable that search
engine optimization
is continually changing and developing for the better, some business
websites still commit these common mistakes that are detrimental to
their SEO campaign. Ultimately, these mistakes can be categorized
into three, and red flags should be raised if you website is guilty
of at least one of them.
Posting
Duplicate Content
Publishing
the exact same content on every page in your website can greatly
affect your site’s search engine results page ranking. Although
it’s generally fine to use blocks of content that repeat from page
to page, such as calls to action and forms, you should ensure that
the bulk of the page is unique. To know if your website contains
duplicate content, you can use Google’s Webmaster Tools to detect
duplicate page titles and the like.
Keyword
Over-Optimization
Building
links is an important factor for raising your website’s rankings,
yet it wouldn’t do to use the same primary keyword anchor in almost
every link in directories and the like. This would make Google flag
your website for spamming, and so devaluate and lower your ranking.
Automated
Link Building
Link
building is perhaps one of the most difficult factors in an SEO
campaign, yet you can be assured that you can outperform your
competitors with an effective link building strategy. If you’ve
encountered an advert promising links in exchange for a few pounds,
never even engage in those: ultimately, there’s no shortcut in SEO,
and such quick fixes will only hurt your campaign.
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