How SEO Can Put Your Business in the Spotlight

It is very common, when looking for some kind of product or service, to do a search on Google. When the results come up, searchers normally go through the list one by one until they find what they are looking for. As the results at the top of the resulting list are what they see first, they become searchers’ first ports of call.

Given this, getting your business website appear towards the top of this list gives you a better chance of engaging with the customers who are looking for your product or service. The process of enhancing your position on these search engine lists is called Search Engine Optimisation (SEO). SEO also gives your website more chances of appearing on search results using various search terms.

You can employ an organisation to enhance your online presence with SEO and make your website appear at the top of the search results pages, particularly for local searches. Additionally, you can do your part by reaching out to people in your market, perhaps by participating in local events which get featured on the web. This can help increase traffic to your site, from which you can gain more leads and customer interaction.

You also have to factor in mobile internet in your SEO efforts, given the increasing popularity of internet searches being conducted on mobile platforms.

What to Do with Google’s 2015 Local SEO Updates Before it’s too Late

Most business owners think that local search engine optimization (SEO) begins and ends with filling out their names in several online directories. In reality, local SEO should be developed from somewhere else. The foremost element of local SEO is the business’ name, address and phone number (NAP). Before any listings or review sites, the NAP of your business should be established first, with as much accuracy and consistency on online pages as possible. An Entrepreneur article cited a survey from Moz saying that a false business location is the number one reason for negative local SEO rankings while the third largest factor is having NAP discrepancies. If you still have such inaccuracies, it’s crucial that you fix them lest you lose your local visibility, particularly with Google’s Pigeon updates around. Last year, more businesses were affected when Google spread out the Pigeon update in the United Kingdom, alongside Australia and Canada.
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